Full Job Description
Position: Digital Content Strategist
Location: London, United Kingdom
Company Overview:
Amazon is a global leader in e-commerce and cloud computing, renowned for our innovative approach to technology and customer engagement. We are on a mission to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.
At Amazon, we value creativity, ambition, and a data-driven approach to content strategy. We are currently seeking a passionate and results-oriented Digital Content Strategist to join our dynamic London team and contribute to our ongoing success.
Job Overview:
The Digital Content Strategist at Amazon will be responsible for developing and executing comprehensive content strategies across various digital platforms. You will work closely with product teams, marketing experts, and designers to ensure our content connects with our audience in a meaningful way.
In this role, you will harness your creativity, analytical skills, and understanding of digital trends to drive content development that aligns with wider marketing and branding strategies. If you have a passion for crafting compelling narratives and a knack for leveraging data to inform decisions, we want to hear from you!
Key Responsibilities:
- Design and implement effective content strategies that enhance brand identity and meet the needs of both customers and stakeholders.
- Collaborate with cross-functional teams to develop fresh content ideas that resonate with diverse audiences.
- Conduct thorough audience research and competitor analysis to inform content planning and development.
- Utilize SEO best practices to optimize content for search engines and enhance overall visibility.
- Develop and maintain editorial calendars to ensure timely delivery of compelling content across multiple channels.
- Oversee content production including articles, blogs, multimedia elements, and social media posts while ensuring consistency in voice and style.
- Analyze performance metrics of digital content initiatives and provide actionable insights to improve engagement and conversion rates.
- Stay up-to-date with the latest trends in digital marketing, content strategy, and emerging technologies.
- Mentor junior team members and contribute to their professional growth by sharing best practices and insights.
Qualifications:
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years of experience in content strategy, digital marketing, or a similar role.
- Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Strong understanding of SEO principles and digital marketing best practices.
- Excellent writing, editing, and verbal communication skills.
- Demonstrated ability to work collaboratively in a fast-paced and dynamic environment.
- Creative thinking and problem-solving skills with a keen attention to detail.
- Experience in working with A/B testing, conversion optimization, and driving performance through data analysis.
What We Offer:
- Competitive salary and comprehensive benefits package.
- Flexible working hours and a modern, collaborative office environment in the heart of London.
- Professional development opportunities and access to training programs.
- An inclusive culture that fosters diversity and encourages innovative ideas.
- Employee discounts on Amazon products and services.
Why Join Us?
At Amazon, we believe that our employees are our most valuable asset. As a Digital Content Strategist, you will have the opportunity to make a significant impact on the way we communicate with customers, and help drive our overall marketing strategy. You will be a part of a talented team that is committed to pushing creative boundaries and delivering unmatched customer experiences.
If you are excited about the chance to work with a dynamic team, thrive in fast-paced environments, and help shape the future of digital content, we encourage you to apply!
Application Process:
Interested candidates should submit their resume and a cover letter detailing their experience and suitability for the role. Please include examples of content strategies you have developed or executed in previous positions.
Amazon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We welcome applications from all qualified individuals.
Join us in our mission to build Earth’s most customer-centric company. Be a part of something big - apply for the Digital Content Strategist role today!